For firms that call their leads
Your one-stop software for all of your intake needs. A progressive dialer, the compliance to answer for it, the tools to run the Floor, and reporting that speaks intake rather than sales pipeline. For the firm running its own intake desk, and for the call center running twenty of them.
Watch it work
Recorded from the product. Every person, lead and phone number in them is invented.
Every part of the product in forty seconds. If you watch one, watch this.
Most firms buy a dialer, a QA tool, a scrubbing service and a BI dashboard, and then spend a year making them talk to each other. Here it is one thing, on one bill.
Progressive dialing, every call dispositioned, follow-up that books itself, and speed to lead measured in seconds.
Read about the DialerLitigator lists and registries checked before the dial, and the consent recording kept where you can replay it.
Read about ComplianceThe Floor live, listen and barge, every call graded, and a daily feedback loop each agent actually sees.
Read about Agent ManagementDecision rate, DQ rate, qualified rate, signed rate — by source, by agent, against what the leads cost.
Read about ReportingTwo firms buy the same leads and one signs twice as many. Nothing on this list is a lead-generation problem.
The phone rings, and nobody knows who was free. It goes to whoever happens to grab it, or to voicemail, and afterwards nobody can tell you who was available and who was on lunch. The lead you paid for is the one that got missed.
A manager loses a day a week to listening. Sitting through recordings to grade five calls out of four hundred — and still guessing about the other three hundred and ninety-five.
Role play gets pushed to next week. Every week. So the new agent learns on real clients, and the objection they fumble in January is the same one they fumble in June.
Cases slip through the pipeline because nothing flagged them. Nobody dialed the window, nobody wrote up the last call, and by the time anyone notices, the lead is a month old and gone.
That is the real problem, and every part of it is about people and the phone rather than about leads. So this is built around the desk: the Floor live, so you can see who is free and step into any call to listen, whisper or take it over; every call transcribed and graded overnight against your own rubric instead of a sample of five; AI role play that never needs a calendar slot; and a progressive dialer that will not let a call go undispositioned or a dial window go unworked. Compliance runs underneath all of it, so none of the above turns into a different kind of problem two years from now.
Four things a sales dialer was never built to answer — whichever practice area you run.
Inbound rings in waves you set — by skill, by language, by priority — and an agent whose browser has gone quiet is skipped rather than rung. Who was available is a record, not an argument.
Every call is transcribed and scored overnight against your rubric, so a manager reviews scores rather than recordings and drills only into the ones that disagree. The comment pins to the sentence, not the person.
Which is why it never happens. Here an agent rehearses against an AI caller that objects, goes quiet and changes its mind, scored on the same rubric as a real call — at four o’clock on a slow Tuesday, with nobody booking anything.
The board shows every dial window as dialed, open or missed, lead by lead. A case slipping is visible the same week rather than the next month, and follow-up books itself from the disposition.
The Floor
A firm calling its own leads needs almost none of the routing. A center calling for ten firms needs all of it. Pick the one you are and see only that.
You are the firm. Every lead is yours, every retainer is yours, and there is nobody to route to — so the routing stays switched off and out of your way.
Campaigns exist for firms running several at once. Run none and the dialer behaves like a dialer: leads come in, the desk calls them, your retainer goes out. Nothing to configure before the first call.
One brand, set once — the name the agent answers with, the logo on the retainer, the address on the paperwork. It never needs choosing because there is only ever one answer.
The form the agent works through is yours, with your qualifying criteria deciding what counts as a case. The agent sees the questions and the bar in the same place.
DNC, litigator and calling-window checks run on your whole list whether or not you ever touch a campaign. It is not a feature of the routing — it is a feature of dialling.
Take on a second brand or a referral relationship and the campaign machinery is already there. Nothing to migrate and nothing to re-buy: switch one setting and the choices appear.
Speed to lead, contact rate, signed rate — by agent and by hour. Not a sales pipeline with the words changed.
You call for other people’s firms, and the question on every lead is whose is this. The campaign answers it, and it answers before the agent says hello.
A lead belongs to a campaign and the campaign belongs to a firm. Everything that follows — the retainer, the questions, the criteria, who gets invoiced — is read off that one answer instead of off an agent’s memory.
The accident state narrows the list to the firms actually licensed there and the agent picks from what is left. Where two firms share a state the work splits to the share you agreed, counted against what each is owed.
Some campaigns are fed by one named vendor and must never be handed out by the matcher. Others exist only as a choice the agent makes mid-call. Two switches on each campaign, not one mode for the whole floor.
A firm buys forty cases. At forty the campaign reads as full and stops being offered on the next call. No message in a group chat, no hoping everyone read it.
Treatment windows, accident-date limits, what they will and will not take — on the agent’s screen for the firm this lead is actually going to. No second tab, no laminated sheet.
Each campaign carries its own retainer, its own intake form and its own qualifying criteria. Re-match a lead to a different firm mid-call and all three change with it.
You run brands that are not the firm’s name, you buy traffic against them, and you place the result with whichever firm the case fits. That needs every layer: brand, campaign, firm, and a record of where the lead came from.
The name you advertise under is its own thing, with its own number, its own greeting and its own paperwork. Several brands can feed one firm and one brand can feed several — because that is how the buying actually works.
The number they called decides the brand, the brand decides the greeting, and the campaign behind it decides the firm. The caller hears the name on the ad they clicked, every time, without the agent thinking about it.
A source bought for one firm’s campaign goes to that campaign even where the state would have suggested another — because that is the deal that was struck. Leave it unpinned and it matches on state like everything else.
Which vendor, which brand, which campaign — recorded at ingestion and locked against later editing. The month-end argument about whose lead it was stops being an argument.
Generate a web form for a source and it asks that campaign’s real questions: required fields, consent certificate and all. What they type arrives as answers on the lead, not a paragraph somebody re-keys.
The certificate is claimed and kept with the lead, so the proof you were allowed to make the call sits beside the recording of it.
A firm, a state, a case type — and hung off it, every piece the agent needs and every piece that leaves the building. Set it once and the desk stops asking which retainer, which questions, which firm.
The accident state decides which firms are even eligible, and the lead lands on one of them before the agent says hello. Where two firms share a state the work is shared to the split you agreed, counted against what each is actually owed — not whichever name the agent likes best.
The campaign decides which retainer goes out, so nobody picks from a list of forty under time pressure. The single most expensive mistake in this business is sending one firm’s paperwork to another firm’s client, and it stops being possible.
Each campaign carries the intake form that firm actually wants and the criteria that decide whether the case qualifies. Match a lead to a different campaign mid-call and the questions on screen change with it.
Treatment windows, accident-date limits, what they will and will not take — on the agent’s screen while they are on the phone, for the firm this lead is actually going to. No second tab, no laminated sheet, no memory.
Generate a web form for a lead source and it asks that campaign’s real questions — required fields, consent certificate and all. What they type arrives as answers on the lead, not as a paragraph somebody has to re-key.
A firm fills its order or pauses for the week: pause the campaign and it disappears from the agents’ choices on the next call. No message in a group chat, no hoping everyone read it.
The questions that come up on the second call, answered here instead.
Texts sit on the lead beside the calls. An agent claims a conversation so two people never answer the same one, and reply time is measured like any other response.
Booked on the lead, with kept and missed tracked against the agent who booked them — so a full calendar and an empty one are different numbers.
Not a dialer bolted onto one. The lead, every call and text, the documents, the retainer and the case are one record — so a disposition, a note or a suppression is true everywhere the moment it is made.
Your own carrier subaccount, your own numbers, your own storage. Leaving does not mean losing the recordings you may need years from now.
Dial windows, cadences, scripts, disposition lists, QA rubric and what each compliance grade does — all set per firm.
Numbers provisioned, caller ID registered, leads flowing and the first scrub run before your agents need a training session.
Pricing
No platform fee, no minimum, no per-conversation surcharge.
| What | Rate |
|---|---|
| Seat, per month | $150 |
| Talk time, per minute | $0.12 |
| SMS, per segment | $0.03 |
| MMS | $0.05 |
| Phone number, per month | $3.00 |
| Litigator & DNC scrubbing | Included |
| Call review & AI training | Included |
Compliance is not an upsell. Scrubbing every lead, grading every call and archiving consent are part of the seat — because a firm that switches them off to save money is the firm that most needs them on.
See it on your own numbers
Thirty minutes on your own numbers. We will show you the Floor, run a scrub against a list you bring, and replay a consent certificate end to end.
